Nausicaá: how to win a Gold Price while helping protect the oceans
Receiving an award is always a pleasure…
But receiving the Gold Price in the “Customer Engagement” category from Syntec Conseil (The French professional organisation that represents the Consulting Profession), for Nausicaá goes much further!
Nausicaá “Centre National de la Mer” is a public aquarium located in Boulogne-sur-Mer in northern France. It is the largest aquarium of Europe. It is both a scientific reference center and a tourist destination. In 10 years Nausicaá has become the largest aquarium in Europe with 60,000 animals, 1,600 different species (Sharks, Manta Rays, Turtles, Sea Lions, etc.) and a Grande Baie of 100m2 in front of which some 800,000 visitors marvel each year.
The Nausicaá aquarium wanted to be supported in defining a customer engagement strategy, in order to sustain its economic balance and promote awareness of environmental issues: an exciting assignment for Sia Partners.
Indeed, at Sia Partners we are particularly sensitive to the challenges of the Protection of Biodiversity and the mitigation of the Impacts of Climate Change, at all levels of the organization chart.
This is why we are very proud to support the teams of Anne Demilly, Marketing Director of Nausicaá, as well as all the passionate people who work every day to raise public awareness for Oceans Protection. This mission of Digital Transformation around the Optimization of the Visitor Experience was a great human adventure, which continues today.
Thank you to my talented colleagues with whom I had the chance to experience this mission: Bertrand Le Moigne and Johan Spehner. Thanks also to Annah Guandalino for her high-level coaching! And finally thank you to William BONUTTO for his insights, to Lionel Turci for his mastery of facilitation and to Charles Denis for his enlightened support.
Finally, a big thank you to the SiaXperience teams who work on other aspects of Nausicaá’s digital strategy: Kévin Pam, Anna Surel, Sylvain Taulemesse, Rafael Teixeira, Julien Deloit, Virgile Simiana, Chukwudi Nnaemeka, Léa Manchon, Marianne Smid, Charlotte Marek, Mehdi Khelifi, Pierre Labat-Reymond and Nicolas Namont… beautiful surprises are coming up2023! #StayTuned
It is an honor for me to work with all of you: this award also reflects the quality of the commitment of the Sia Partners and SiaXperience teams to our customers, day after day!
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